Vital Imaging, work by MarketinCrew

Vital Imaging

Healthcare
The client

Vital Imaging

Vital Imaging Centre is a private diagnostic imaging group with centres across Mumbai, including a 3T MRI and CT site in Andheri, plus Goregaon, Mira Road and Bhayandar. We run the social campaign creative, which is mostly awareness content that ends in a booking.

  1. 01How they came inDiagnostics is a category nobody follows for fun. People engage with a scan centre exactly once, when a symptom or a doctor sends them, so the content has to be there before that moment.
  2. 02What we took onCampaign creative for social: symptom-led awareness posts, health day content and the scan-specific messaging that runs alongside it.
  3. 03How it runsEach post takes one condition and lays out the symptoms as an icon set, then names the relevant scan and the booking route. Every asset carries all the centre locations and the healthline number in the footer.
  4. 04Where it standsA consistent awareness format with the locations and booking details on every asset, so any post can be the one that converts.
The work

Campaigns and posters

Symptom-led awareness creative in the centre's blue and white. Each post breaks a condition into its warning signs as an icon set, names the scan that answers it and carries the locations and the healthline number in the footer, so a post found by chance still converts.

Nobody follows a scan centre. They find one at the moment they need it, so every post has to carry the phone number.

MarketinCrew
The work

Social media design

The work

Photography

Campaign assets6 shown
Centres named4 locations
DisciplineHealthcare social
Questions

Asked about this work

What does MarketinCrew handle for Vital Imaging?

Social campaign creative: symptom-led awareness posts, health day content and scan-specific messaging.

Why is the content awareness-led rather than promotional?

People do not follow diagnostic centres. Awareness content reaches them at the moment a symptom worries them, which is when the booking happens.

Why do the locations appear on every asset?

Because any single post might be the one someone sees. If it does not carry the centres and the number, it does not work.

Vital Imaging

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