
Della Resorts: work by MarketinCrew
Della Resorts
Della is a resort destination in India built around events, nightlife and experiences rather than rooms alone. We run its social media, video and photography, covering the event programme as it happens.
- 01How they came inA resort that sells nights out as much as stays. The event calendar moves constantly, so the content had to be produced on site rather than planned months ahead.
- 02What we took onSocial media, video and photography across the resort and its event streams, including the jazz nights, the qawwali nights and the show programme.
- 03How it runsCrews shoot live, in low light, with no staging. Detail first, hands on a saxophone, hands on tabla, a fire performer mid spin, then the wide aerial that shows how big the property is once it lights up.
- 04Where it standsFour assets are shown here, drawn from the event streams that sit under the Della parent brand.
Photography
One aerial frame of the property at night, taken high enough to show the whole resort lit up, which is the shot that gives scale to everything else.
“Della sells the night, not the room, so the work is shot after dark and while it is actually happening.”
MarketinCrew
Campaigns and carousels
A carousel built for Della Sky Gardens, the dine in the sky programme, running four event streams off one property shot at night.
Asked about this work
Why does the gallery span several Della events?
Della's event nights sit under one parent brand. Jazz Night, the qawwali sets and the show programme are work streams within Della rather than separate clients.
Is the footage staged?
No. It is shot live during the events, in the light that is actually there.
What does MarketinCrew handle?
Social media, video and photography across the resort and its event nights.
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