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Intergems
LifestyleIntergems
InterGems, under the line crafting a legacy, deals in natural polished diamonds and natural diamond jewellery, working out of Dubai and Moscow. The content sells a position as much as a product, natural stones against the rise of lab grown, and it is built to run alongside trade show appearances.
- 01How they came inA diamond house with a clear point of view about lab grown stones and no consistent way of putting it in front of the trade.
- 02What we took onCampaign and social design that carries both jobs at once, the argument for natural stones and the practical detail of where to find them.
- 03How it runsTwo palettes do the work. Midnight blue with scattered rough for the argument posts, deep magenta with gold for the jewellery. Trade show posts carry hall and booth numbers on the artwork itself, so nobody has to ask.
- 04Where it standsThe feed holds a position, shows the stones and points at the stand. Every post carries the mark and the Dubai and Moscow line.
Campaigns and posters
The position stated directly, natural polished diamonds against lab grown, on a midnight field of loose stones, with the Expo Centre Sharjah hall and booth number set into the same artwork.
“Crafting a legacy”
InterGems brand line
Photography
Jewellery and loose stones on deep magenta with gold type. Tweezers on a single brilliant cut, marquise sets shot close, one line of copy per frame.
Inside the project
We specialize in breathing new life into brands across various industries, including luxury retail. Our recent collaboration with Intergems, a premier UAE-based jeweller, showcases our capability to elevate brand aesthetics and drive substantial market engagement, using strategies akin to those in Luxury Jewellery digital marketing.
The Intergems film
The film we made for Intergems, walking through the work and what it did.
Asked about this work
What is the campaign arguing?
That natural polished diamonds hold value in a way lab grown stones do not. It is stated plainly in the artwork rather than implied.
Why do the posts carry booth numbers?
Because the business is done at trade shows. A post that names the hall and the stand is doing the work of a directory listing.
Which markets does the content serve?
Dubai and Moscow, which is carried as a fixed line on every asset.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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