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FratBoy: work by MarketinCrew
FratBoy
FratBoy is a sports bar and restaurant built for shared tables and screens. The menu runs pizza, loaded nachos, pesto pasta and tikka skewers, with a cocktail list alongside it.
- 01How they came inA sports bar whose whole appeal is a full table, being sold with photos of single plates on white.
- 02What we took onA food and drink shoot on the venue's own black marble, shot warm and low-lit so it reads like an evening rather than a menu card.
- 03How it runsHands in frame. Someone reaching for a slice, someone holding a spritz, the branded coaster and match programme left in shot so the sports bar reads without a caption.
- 04Where it standsSix images in the set, plus the vertical cut for the phone, where most people meet the menu.
Website and store
The vertical cut of the same shoot, framed for a phone screen, since that is where most people first look at the menu.
“Sold with a full table, not a plated dish.”
Our approach on the FratBoy shoot
Photography
Black marble, warm low light and hands reaching in. Pizza, nachos, pesto spaghetti and skewers shot as a shared table with the drinks in the frame, not as separate plates.
Inside the project
At MarketinCrew, we are committed to creating impactful marketing strategies that elevate hospitality brands. Our collaboration with FratBoy, a new sports bar and kitchen in Malad, highlights our expertise in showcasing unique venue features through high-quality photography and videography.
Asked about this work
Why shoot the whole table?
Because the offer is a group night out. A single plate on white sells a dish, a full table sells the booking.
Was it shot in the venue?
Yes, on the restaurant's own marble tops with its coasters and printed matter in frame.
What formats came out of it?
Square images for the feed and a vertical cut for phone-first placements.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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