Unicorn Nutrition, work by MarketinCrew

Unicorn Nutrition

B2B
The client

Unicorn Nutrition

Unicorn Nutrition is a natural products and spices business with its own factory and a farmer network near Bangalore. It started as a branding exercise and grew into the website, the shoot, the film and the trade show stand.

  1. 01The brand book firstLogo tweaks, colour guidelines, typography and templates for the marketing material, agreed inside a two week window before anything else started.
  2. 02The websiteSitemap and structure agreed, then a shoot planned to fill it, rather than dressing the pages with stock photography.
  3. 03The shootFactory and farm locations near Bangalore, scripted in advance, with an extra day built in for the distance to the farms.
  4. 04The film and the standA corporate video built around the farmer relationships, a redesigned product brochure, and a booth for the Biofac trade show in February.
The work

The brand book

The brand deck, from positioning through to pack.

The work

Brand and identity

The unicorn mark set in white on the house green, squared off so it holds at avatar size and sits cleanly in the corner of every social frame.

Quality isn't a claim, it's a process.

Unicorn Nutrition, from the campaign
The work

Website and store

A B2B site organised as an argument: the sourcing approach, the commitment to it, the product categories for spices, botanicals and superfoods, then sustainability, compliance and certifications, and the contact block last. Deep green and white throughout, with aerial farm photography at the top.

The work

Social media design

Ten posts pulling one claim at a time out of the site. Raw ingredient photography with a rounded green panel over it, cream headline, and a swipe prompt where the post carries a process into a carousel.

Assets15
Disciplines3
RegionIndia
Questions

Asked about this work

What did MarketinCrew build for Unicorn Nutrition?

The website, the brand application around it, and the social content.

Who is the site written for?

Overseas B2B buyers. It leads with sourcing, testing and certification rather than product listings.

What does the social do?

It takes one claim from the site at a time, the sourcing, the testing, the standards, and gives each its own post.

Unicorn Nutrition

Want work like this for your brand?

One team across the brand, the feed, the ads and the shoots.

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