Scorpion: logistics social design

The client

Scorpion

Scorpion is an Indian logistics and packaging group. The account covers the freight side, air services, third party logistics and consignment tracking, alongside Scorpion Containers, which makes PET and HDPE bottles for pharma. The line at the foot of the artwork reads custodian first, carrier later.

01How they came inA B2B group selling freight and packaging to other businesses, with nothing obviously photogenic to post.
02What we took onThe social account, designed rather than photographed.
03How it runsRed and white throughout, with the Scorpion mark held in a white circle top right and the tagline as a footer bar on every frame. Service posts use line illustration, a cargo terminal, aircraft, ground handling, rather than stock photography. Industry statistics get a single number on a dial. Container posts show the bottle range with the capacity written next to it, ten millilitres to two litres. Festive posts stay in the same red so they do not look borrowed from somewhere else.
04Where it standsThirty seven campaign pieces in the set.

The work

Campaigns and posters

Thirty seven designed frames in red and white: air and third party logistics services drawn as line illustration, industry numbers on a dial, the PET and HDPE container range, and festive posts kept in the same palette.