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Vendiman
B2BVendiman
Vendiman builds smart vending and micro-retail machines for closed spaces like offices and campuses, stocked with snacks, drinks and ready options rather than only confectionery. Indian press has covered the company for the shift from vending to micro retailing.
- 01How they came inA machine business that sells to facilities and workplace teams, with a product almost nobody photographs well.
- 02What we took onThe full social campaign: product content, in-office content and the press and culture posts around it.
- 03How it runsWhite and orange throughout, with the mark held small in a corner. Product posts are shot hand-held in front of a stocked machine so the scale and the range read at once. Behind the scenes footage from the office puts people next to the product. Press coverage is reformatted rather than screenshotted.
- 04Where it standsTwenty seven pieces in the set, spanning product, workplace, team and press, all inside one white and orange system.
Campaigns and posters
Twenty seven pieces in white and orange. Products held in front of a stocked machine so the range and scale read together, office and team footage that puts people beside the product, and press coverage rebuilt as artwork rather than dropped in as a screenshot.
“Hold the pack in front of the machine and you have sold the range, the scale and the location in one frame.”
MarketinCrew, on the brief
Photography
Asked about this work
What did MarketinCrew do for Vendiman?
The social campaign end to end: product content, workplace and team content, and the press posts.
Why shoot products by hand?
A pack held in front of a stocked machine shows the product, the range behind it and where the machine lives, all in one frame.
How is press coverage handled?
It is rebuilt as branded artwork instead of posted as a screenshot, so it sits in the feed rather than interrupting it.
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Social media design