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Yoga in Paris
LifestyleYoga in Paris
Yoga in Paris is Mohammed Ismail's yoga studio, alongside Atelier 54, his cafe and art space in the same city. The brief has been to get bookings coming direct instead of through platforms taking half the fee, and to turn the cafe and the artwork into a second income line.
- 01The problemBooking platforms were taking roughly half of every class fee, and monthly revenue had fallen a long way below what the studio needs to break even.
- 02Bringing bookings directTransparent pricing, signage in the studio explaining what the platform charges, and a higher price on the platform than at the door.
- 03New reasons to walk inDiscovery sessions pairing yoga with meditation and coffee, themed workshops on chakra healing, handstands and detox, and outreach to nearby hotels and companies.
- 04Atelier 54An artist programme with a Google Form intake and a deposit, an online store so the artwork can sell without a gallery, and flyering around the neighbourhood.
What search looks like for Yoga in Paris now
A Paris yoga studio that was sitting at positions 15 to 27. One month of focused local work and ten searches moved to position one, including cours de yoga a Paris and yoga studios in Paris.
11 monthly Google Business Profile reports, October 2025 to August 2026
Where they rank today
- Club de Yoga à Paris1
- Cours de Yoga à Paris1
- Professeur de Yoga à Paris1
- Top yoga classes in paris1
- Yoga class in paris1
- Yoga classes in paris1
- Yoga club in paris1
- Yoga instructor in paris1
Positions as reported in the August 2026 client report.
Website and store
A site built around the booking calendar: filters for activity, level and teacher, a Book button on every slot, and the studio rules written out underneath, from arriving five minutes early to the cancellation window. French with an English switch, warm off-white with orange accents and hand-drawn asana illustrations.
Print and packaging
Five pieces for the retreats and the card range, including the Morocco retreat poster with the dates, the location and everything included set out as a list a guest can read once and act on.
Inside the project
Yoga in Paris is a yoga center located in the 18th arrondissement of Paris, offering training and retreats since 2007. Specializing in well-being and yoga practice, YogainParis partnered with MarketinCrew to strengthen its social media presence, increase visibility, and enhance the aesthetic of its Instagram feed.
32 pieces we made for Yoga in Paris
11 brand decks · 8 social media design · 6 print & collateral · 4 website design · 3 reels & video
Asked about this work
What did MarketinCrew build for Yoga In Paris?
The website with its booking calendar, the ongoing social feed, and the print work for gift cards and retreats.
How does booking work?
Through the calendar on the site, filterable by activity, level and teacher, with a Book button on each class.
Is the site in French or English?
French, with an English switch in the nav, since the studio serves both local and visiting practitioners.
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Social media design
Nine posts on the commercial side of the studio: class packs, gift card tiers with prices and validity, workshops and retreat announcements. Sand and deep green over textured travel photography, kept calm rather than promotional.