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Bollynaan: work by MarketinCrew
Bollynaan
Bollynaan is a modern Indian street food brand in France, built around naan wraps made to order at the counter. It also has its own label beers. Lyon Marketing Co, MarketinCrew's French studio, runs the social media, photography and video.
- 01How they came inA street food counter in France selling Indian food to a mostly French audience. The food had to do the selling, so the content had to be shot where the food is made.
- 02What we took onSocial media, photography and video, run out of Lyon Marketing Co.
- 03How it runsShooting happens at the counter and on the table, in daylight, on the actual wood the food is served on. No studio setups and no borrowed food photography. The wrap paper, the beer labels and the pink awning carry the brand, so the frames rarely need a logo added.
- 04Where it standsFour films and five stills are shown here, including a content board that lays out the tone across food, branding, team and the shopfront.
Films
Four films shot at the counter and on the street in France by Lyon Marketing Co, MarketinCrew's French studio, with MK Studios. The dough, the shopfront, the wrap and the room, all in daylight, no studio setups. Hover any one to play it.
“Bold flavours. Warm welcome.”
Bollynaan brand line
15 pieces we made for Bollynaan
11 reels & video · 4 social media design
Asked about this work
Who runs the Bollynaan account?
Lyon Marketing Co, MarketinCrew's French studio, handles the social media, photography and video.
Is the food photography shot in a studio?
No. It is shot at the restaurant, in daylight, on the tables the food is actually served on.
What is the brand line?
Bold flavours, warm welcome. Modern Indian street food made with heart.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design
Five assets shot on site. A full table from above with curries, naans, samosas and the brand's own IPA and blanche beers, a single bowl close enough to see the texture, two team members waving under the pink awning, the signature wrap in its printed paper, and a content board that sets the tone across food, branding, ambience and team.