SEO & Content
Paid Media
Social Media
Design & Development
Branding
Lead Generation
White Label
Charkha & Loom: work by MarketinCrew
Charkha & Loom
Charkha & Loom sells handcrafted clothing. We look after the Shopify store, the SEO and the email marketing, and the whole job is getting the craft into the words rather than letting it read like any other fashion store.
- 01How they came inSweta Pandey wanted the store to carry the handcrafted story properly. Stock imagery and generic descriptions were doing the opposite.
- 02Product pages that answer the questionBlock printing and artisan detail written in, model height and dress length, care instructions and measurement tables, all in dropdowns so the page stays readable and the support queries drop.
- 03SellingA free Notify Me pre-order plugin with a 10% incentive so demand is captured before stock exists, abandoned checkout emails rewritten for urgency, and Klaviyo campaigns giving subscribers early access before each sale goes public.
- 04Search and complianceMonthly SEO reports on rankings, organic traffic and domain authority, new category pages built for winter and holiday keywords, and the site checked against EU eco-regulation and the digital product passport.
What search looks like for Charkha & Loom now
A handloom label whose product pages now own their own names. Seven pieces rank at position one and the catalogue passed 1,000 ranking keywords in two months.
2 monthly SEO reports, June 2026 to August 2026
Where they rank today
- Dolce Far Niente summer dress1
- Handloom Denim Midi Dress1
- Maheshwari silk maxi dress1
- Penelope Gingham Two Piece1
- Penelope Gingham Vest Top1
- Wayfarer Block Print Cotton1
- Iris Kota Doria Dress2
- Kota Doria cotton dress2
Positions as reported in the August 2026 client report.
Visibility inside AI answers
Brand and identity
The mark. A hand-drawn charkha figure under an arched wordmark, printed small and quiet so it sits on a label without shouting.
Website and store
The storefront. Bestsellers, collection drops, a from-fibre-to-fabric section and customer reviews, built to sell a garment whose story is the reason to buy it.
“The most climate-friendly choice you can make is when you get dressed.”
Campaign line from the social series
Campaigns and posters
Seasonal drop artwork. Split layouts with the collection name on paper stock and the garment shot on location.
Print and packaging
Workshop posters for the craft sessions. Everything included, date, time, address and level, on one sheet.
39 pieces we made for Charkha & Loom
28 brand decks · 5 website design · 2 social media design · 2 banners & ads · 1 brand identity · 1 print & collateral
Asked about this work
What was built here?
Identity, the storefront, seasonal campaigns, the social system and the print for workshops and pop-ups.
Why show the makers so often?
Because the garment is the craft. Hiding the workshop would remove the reason the piece costs what it costs.
Do you design for the retail events too?
Yes. Pop-up announcements and workshop posters come out of the same system as the online work.
More clients like Charkha & Loom
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One team across the brand, the feed, the ads and the shoots.
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Social media design
A grid that runs product, process and maker side by side. Technique notes, artisan portraits, pop-up announcements and lookbook frames.