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Force USA: work by MarketinCrew
Force USA
Force USA sells home and commercial gym equipment in India. We run the Instagram side: a monthly content grid built around unboxing videos and product walkthroughs, existing YouTube footage recut for social, and the shoots that fill the gaps.
- 01How they came inOrganic reach was the ask, but the same content had to feed the ads, so it was planned for both jobs from the start.
- 02A weekly rhythmUnboxing videos and product walkthroughs form the backbone, real demonstrations of the equipment rather than studio glamour.
- 03Use what already existsExisting YouTube footage gets recut with fresh audio for social, which fills the calendar without waiting on a shoot date.
- 04Plan a month aheadShoot dates are locked in the calendar, the client selects 15 to 20 stills to cover the next two months, and the content grid goes out a month in advance.
What search looks like for Force USA now
Gym equipment terms in India are dominated by marketplaces. Force USA holds position one for tandem tower and jammer arms, and is cited inside Google's AI Overview for both.
2 monthly SEO reports, June 2026 to August 2026
Where they rank today
- Tandem tower Machine in india1
- What are jammer arms1
- Tandem tower in india2
- All in one trainer machine5
- Sliding gym bench in india6
- Jammer arms in india7
- Leg press squat machine in india22
- All-In-One Trainer Attachment32
Positions as reported in the August 2026 client report.
Website and store
A black and white equipment store in rupees. Filters on availability and price, sold-out flags left visible, and a Store Locations page for buyers who want to test a rack first.
“Home of the original all-in-one trainer. Available across India.”
Force USA India profile line
12 pieces we made for Force USA
5 social media design · 5 reels & video · 2 website design
Asked about this work
What does the retainer cover?
Social media, the store and SEO for the India arm of the brand.
Is the store India-specific?
Yes. Rupee pricing, an Indian contact number and a Store Locations page for in-person visits.
What goes on the feed?
Product detail, installs and event coverage, kept in the global brand's black and white.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
Book a call →
Social media design
The India handle. Product detail on frames and racks, trade show coverage, gym installs and the equipment being used rather than just photographed.