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What MarketinCrew did for Starbucks
At MarketinCrew, we were thrilled to work with Starbucks on their collaboration with Recircle to convert 40,000 waste plastic bottles into t-shirts for their staff. We created a compelling video to showcase this sustainable initiative and emphasise its environmental impact. Through crisp visuals and impactful storytelling, we highlighted Starbucks' commitment to sustainability and their efforts to reduce plastic waste.
Starbucks on film
Selected work for Starbucks
Campaign creatives, product shoots and the store. Tap any tile to enlarge.
The challenge
Starbucks ran a sustainability initiative with Recircle to convert waste plastic bottles into t shirts for their staff, a meaningful story that deserved to be told well. The challenge was to communicate the impact of the project clearly and credibly, without it feeling like a token gesture.
What MarketinCrew delivered
We conceptualised and produced a video that brought the Starbucks and Recircle collaboration to life, showing how 40,000 waste plastic bottles were turned into staff t shirts. Through crisp visuals and clear storytelling, we highlighted the environmental impact and Starbucks' commitment to reducing plastic waste. We handled the film from concept through to the final edit.
The outcome
Starbucks came away with a compelling piece of sustainability storytelling that did justice to the initiative. The video communicated the scale and intent of the project clearly, giving the brand a credible, shareable asset around its environmental commitment.
On set with the Starbucks crew
Starbucks client story, answered
What kind of brand and sustainability video does MarketinCrew produce?
For Starbucks we produced a video around their Recircle plastic recycling initiative, from concept to final edit. We handle purpose led films end to end, using clear storytelling and strong visuals to communicate impact credibly.
How do you tell a sustainability story without it feeling like greenwashing?
We lead with the concrete facts and the real work behind the initiative, then let clear visuals carry the impact. Grounding the story in what actually happened is what makes it credible rather than performative.
Do you handle video production from concept to final edit?
Yes. We take video projects through the full process, concept, shoot and edit, so the final film is polished, on brand and ready to share across a brand's channels.
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