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Creating a Digital Presence from Scratch for Lanka: A Sri Lankan Culinary Journey in Lyon

  • krishaa7
  • Jul 8
  • 1 min read

Introduction 

MarketinCrew created Lanka's digital presence from scratch. Lanka is an authentic Sri Lankan restaurant in Lyon, offering a family-friendly atmosphere and homemade recipes, serving traditional Indian and Sri Lankan dishes for dine-in, takeout, or delivery.


Client Details

Client: Lanka

Industry: Hospitality, Sri Lankan and Indian Cuisine

Location: Lyon, France


Lanka's inviting dining atmosphere in Lyon.

Challenges

  • No Social Media Presence: There were no active accounts or online community prior to the collaboration

Authentic Sri Lankan dish at Lanka. Christmas campaign visuals for Lanka.

  • Need for a Visual and Digital Brand Identity: There was a need to create a cohesive and visually appealing brand identity to build awareness and engage the audience.


Strategy

  • Restaurant Photography: Capturing photos of the restaurant to showcase its atmosphere and dishes.

  • Christmas Campaign: Implementing a festive promotion and viral reels to gain more traction and attract attention during the holiday season.

  • Content Creation: Developing engaging reels and posts on social media, using trending audio and popular trends to attract attention and drive engagement.


Results

  • 5000% Growth in the performance dashboard, with a significant increase in views and engagement.

Instagram grid of Lanka Restaurant showcasing the visual aesthetic of the profile.

  • Active Engagement: High interaction and views on TikTok, with a more engaged and active community on social media.


Conclusion 

Through a digital strategy focused on creating engaging visual content and seasonal campaigns, Lanka quickly grew its online presence while strengthening audience engagement. This project not only boosted the brand's visibility but also created a loyal and engaged community.


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