Introduction
At MarketinCrew, we understand the importance of a strong digital presence in today’s competitive market. Our collaboration with TBREC, a well-established real estate brand in Bangalore, focused on creating a digital identity that reflects its rich heritage while appealing to modern consumers.
Client Details
Type: Real Estate Development Company
Location: Bangalore, India
Established: 1983
Objective
Develop a modern website that showcases TBREC’s projects and values.
Enhance TBREC's visibility on social media to engage potential clients.
Create a cohesive brand identity that resonates with the target audience.
Strategy
Website Development
Modern Design: We designed a sleek, user-friendly website that highlights TBREC’s projects, services, and company history. The website features an intuitive layout, making it easy for visitors to navigate and find relevant information.
Project Showcase: Included detailed project descriptions and high-quality images to effectively showcase TBREC’s portfolio, emphasizing the quality and craftsmanship of their developments
Social Media Strategy
Content Creation: Developed a social media strategy focused on visually appealing content, including project highlights, client testimonials, and industry insights. This approach aimed to build brand awareness and engage with potential customers.
Community Engagement: Fostered engagement through interactive posts and stories, encouraging followers to share their experiences and connect with the brand on a personal level.
Brand Identity Development
Cohesive Branding: Worked on creating a cohesive brand identity that reflects TBREC’s values and mission. This included designing a modern logo and visual elements that resonate with both traditional and contemporary audiences.
Market Positioning: Conducted market research to position TBREC effectively within the real estate sector, identifying target demographics and tailoring messaging to meet their needs.
Results
Enhanced Online Presence: The new website established TBREC’s online identity, improving user engagement and increasing inquiries from potential clients.
Positive Social Media Engagement: The social media strategy successfully increased brand visibility and fostered a community of engaged followers, leading to a stronger online presence.
Stronger Brand Identity: The cohesive branding efforts helped TBREC resonate with both long-time clients and a new generation of homebuyers, reinforcing its reputation as a trusted real estate brand.
Conclusion
Our collaboration with TBREC highlights the significance of building a robust digital presence for established brands.
By developing a modern website, implementing an engaging social media strategy, and creating a cohesive brand identity, we helped TBREC enhance its market position and connect with a wider audience in the competitive real estate landscape.
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