Building a Digital Presence for TBREC | Establishing an Online Identity for a 40-Year-Old Real Estate Brand

Introduction

At MarketinCrew, we understand the importance of a strong digital presence in today’s competitive market. Our collaboration with TBREC, a well-established real estate brand in Bangalore, focused on creating a digital identity that reflects its rich heritage while appealing to modern consumers.

Client Details

Type: Real Estate Development Company

Location: Bangalore, India

Established: 1983

Objective

1. Develop a modern website that showcases TBREC’s projects and values.

2. Enhance TBREC's visibility on social media to engage potential clients.

3. Create a cohesive brand identity that resonates with the target audience.

   
   

Strategy

Website Development

• Modern Design: We designed a sleek, user-friendly website that highlights TBREC’s projects, services, and company history. The website features an intuitive layout, making it easy for visitors to navigate and find relevant information.

  
  

• Project Showcase: Included detailed project descriptions and high-quality images to effectively showcase TBREC’s portfolio, emphasizing the quality and craftsmanship of their developments

  
  
  
  

Social Media Strategy

• Content Creation: Developed a social media strategy focused on visually appealing content, including project highlights, client testimonials, and industry insights. This approach aimed to build brand awareness and engage with potential customers.

  

  
  

• Community Engagement: Fostered engagement through interactive posts and stories, encouraging followers to share their experiences and connect with the brand on a personal level.

Brand Identity Development

• Cohesive Branding: Worked on creating a cohesive brand identity that reflects TBREC’s values and mission. This included designing a modern logo and visual elements that resonate with both traditional and contemporary audiences.

• Market Positioning: Conducted market research to position TBREC effectively within the real estate sector, identifying target demographics and tailoring messaging to meet their needs.

  
  

Results

• Enhanced Online Presence: The new website established TBREC’s online identity, improving user engagement and increasing inquiries from potential clients.

  

  
  

• Positive Social Media Engagement: The social media strategy successfully increased brand visibility and fostered a community of engaged followers, leading to a stronger online presence.

Logo Animation for The Bangalore Real Estate Company

• Stronger Brand Identity: The cohesive branding efforts helped TBREC resonate with both long-time clients and a new generation of homebuyers, reinforcing its reputation as a trusted real estate brand.

  
  

Conclusion

Our collaboration with TBREC highlights the significance of building a robust digital presence for established brands.

By developing a modern website, implementing an engaging social media strategy, and creating a cohesive brand identity, we helped TBREC enhance its market position and connect with a wider audience in the competitive real estate landscape.