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Elevating Ruchi Khanna’s Personal Brand: A Digital Transformation Journey

  • krishaa7
  • Apr 2
  • 2 min read

Introduction

In a world where personal branding plays a crucial role in professional success, Ruchi Khanna needed a digital platform that truly reflected her expertise and helped her connect with her audience effectively. With a focus on showcasing her unique skills and story, MarketinCrew worked closely with Ruchi to develop a personalized website that not only highlighted her services but also drove higher engagement and conversions. Here’s how we transformed her digital presence into a powerful branding tool.


Client Details

  • Client: Lahar Mehta

  • Industry: Interior Design and Architecture

  • Location: India

Website redesign for Ruchi Khanna, featuring a modern, mobile-optimized design that highlights her professional services and expertise.

Objectives

  • Showcase Expertise & Professional Journey: Build a visually appealing and intuitive platform that highlights Ruchi Khanna’s unique professional skills, background, and services.

  • Strengthen Online Presence: Establish a strong and cohesive digital presence that reflects Ruchi’s values and professional stature, enabling her to connect with her target audience.

  • Improve User Experience & Conversion Rates: Revamp the website’s design and user interface to ensure smooth navigation, driving higher engagement and conversions.


Strategy

Website Redesign & Development

  • Visually Appealing & Modern Design: We developed a clean, visually stunning design that highlights Ruchi’s professional services and background in an engaging way.

  • Mobile Optimization: The website was fully optimized for mobile devices, ensuring a seamless experience for users on smartphones and tablets.

Personal branding strategy for Ruchi Khanna, showcasing her values and professional journey through a carefully crafted visual identity.

 Personal Branding & Visual Identity

  • Unified Visual Identity: We created a cohesive visual language, incorporating Ruchi’s personal style, values, and professional ethos.

  • Consistent Color Scheme & Typography: A carefully selected color scheme and typography were chosen to reflect trust and professionalism, ensuring brand consistency across all platforms.


User Experience (UX) Overhaul

  • Simplified Navigation: The website’s structure was revamped to make it intuitive, allowing users to find key information easily and navigate between sections without confusion.

  • Clear Call-to-Action Buttons: Prominent, action-driven buttons were placed strategically across the site to encourage users to take the next step, such as booking consultations or contacting Ruchi.


Results

  • Increased Online Visibility: The updated website significantly boosted Ruchi Khanna’s online presence, driving more traffic and improving her digital engagement.

Enhanced conversion strategy for Ruchi Khanna’s website with strategically placed call-to-action buttons leading to consultation bookings.
  • Stronger Personal Brand Identity: The cohesive branding and storytelling elements built a stronger connection with Ruchi’s target audience, enhancing her reputation as a trusted professional.

  • Improved Conversion Rates: With the optimized user experience and strategically placed call-to-action buttons, there was a notable increase in client inquiries and bookings, driving measurable business growth.


Conclusion

MarketinCrew’s partnership with Lahar Mehta highlights the transformative power of a well-executed social media strategy. By crafting dynamic content and fostering engagement, we helped build a distinctive online identity that showcases her design expertise.

Looking to amplify your brand’s social media impact? Partner with MarketinCrew for tailored strategies that deliver results.


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