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Deb's Bistro: work by MarketinCrew
Deb's Bistro
Deb's Bistro is an Indian restaurant in France, run alongside a street food brand and cloud kitchen operations. We moved their social from random posting to a storytelling grid: chef profiles, POV films on how to eat a vegetarian thali, and content built on the kitchen's own history rather than holiday photographs. Design for the new menu launch sits in the same scope.
- 01How they came inThe problem on the first call was not reach. The posts were nice enough and had no thread running through them, so nothing built on anything else.
- 02Arcs instead of a calendarWe built narratives: the All India Championship win, where the chefs trained, how the spices are actually used, told in a rewind-and-reveal style rather than as captions.
- 03Formats that carry a storyFull-screen video reels, one to four screen edits with voiceover and character profiles, and POV pieces on eating a vegetarian thali, most of it cut from footage already in hand.
- 04Borrowing an audienceWe set up a cross-promotion with Azaadi Boutique, a five euro voucher each way plus a joint shoot, so two small businesses put each other in front of a new set of customers.
What search looks like for Deb's Bistro now
Lyon's Indian dining search is a crowded map pack. Monthly profile work kept menu clicks, calls and bookings flowing straight from the Google listing.
5 monthly Google Business Profile reports, December 2025 to April 2026
Where they rank today
- Best Indian restaurant in Lyon22
- Indian restaurant in lyon27
- Indian cuisine in lyon28
- Restaurant indien à Lyon30
- Indian food in lyon34
- La cuisine indienne à Lyon35
Positions as reported in the April 2026 client report.
Brand and identity
Four illustrated drink badges in a vintage sign style. Each one blocks the drink name, the illustration and the price into a single circular mark, so the same artwork works as a coaster, a window sticker or a post.
Campaigns and posters
The Indian lunch formula. An illustrated tiffin carrier opened out into its dishes, a starting price on a tag, the days it runs and the service hours, all set in French.
Print and packaging
Six printed pieces including full food and drink menus. Illustrated dishes, patterned borders and postal stamps, borrowing from Indian street signage rather than French bistro convention.
Photography
Inside the project
MarketinCrew collaborated with the award-winning chef Debdutta Gupta to promote his two restaurants: Deb's Bistro in Lyon and Deb's Streetfood Company in Paris. With innovative menus and unique culinary experiences, the restaurants attracted the attention of an audience passionate about authentic Indian cuisine.
189 pieces we made for Deb's Bistro
56 carousels · 46 social media design · 29 menu design · 28 print & collateral · 13 brand identity · 10 brand decks · 3 reels & video · 3 stories · 1 event posters
Deb's Bistro on film
Asked about this work
Who runs this account?
Lyon Marketing Co, MarketinCrew's French studio in Lyon.
What language does the work ship in?
French. The menus, the campaigns and the social posts are all written for a local Lyon audience.
Why two different visual styles?
The illustrated sign style carries drinks, prices and menus. The dark photography carries the food. Keeping them separate stops the feed looking like one long advert.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design
Six posts including the New Year's Eve tasting menu. Shot from above on dark wood, single plate lit, with the date and both sittings set underneath.