Culinary Capture and Digital Strategy: The Art of Showcasing Deb's Bistro and Deb's Streetfood Company on Social Media

Introduction

MarketinCrew collaborated with the award-winning chef Debdutta Gupta to promote his two restaurants: Deb's Bistro in Lyon and Deb's Streetfood Company in Paris. With innovative menus and unique culinary experiences, the restaurants attracted the attention of an audience passionate about authentic Indian cuisine. Through a visual content strategy and social media management, we strengthened their online presence by focusing on appetizing visuals and an aesthetically pleasing grid.

Client Details

 Client: Debdutta Gupta

 Industry: Hospitality, Indian Cuisine

 Location: Lyon, France & Paris, France

Challenges

• Increasing Visibility: Raising awareness of the two restaurants in dynamic cities like Lyon and Paris, while attracting an engaged audience.

• Social Media Engagement: Creating visual content that grabs attention and generates engagement around the dishes and brand experience.

• Maintaining Authenticity While Adapting to Trends: Keeping the authenticity of Indian recipes while incorporating modern elements to appeal to a younger, dynamic audience.

Strategy

The strategy was entirely focused on creating stunning visual content on social media to attract new customers and strengthen existing engagement.

• Culinary Imagery: High-quality photos and videos of mouthwatering dishes showcasing fresh ingredients and authentic Indian flavors.

• Appetizing Instagram Grid: Crafting a cohesive and attractive Instagram feed with visually consistent posts reflecting the restaurant's identity.

• Reels with Trending Audio: Utilizing popular reels with trending audio to increase visibility and attract attention from followers.

• Promoting Menus and Experiences: Highlighting weekly fresh menus, Saturday brunches, and spicy Indian cocktails through engaging posts.

Results

• Increased Followers: Significant growth in organic followers on Instagram for both restaurants.

• Improved Natural Engagement: Higher engagement rates due to engaging visuals and interactive content.

• Strengthened Visibility: Increased visibility of the restaurants, with active followers interested in the unique culinary offerings.

Conclusion

Thanks to a digital strategy focused on engaging visuals and content, Deb's Bistro and Deb's Streetfood Company have strengthened their online presence. This approach has created an authentic connection with a growing audience, eager to discover Indian cuisine in a new light.