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MSME Empowerment Campaign | Celebrating Resilience and Driving Engagement with Edelweiss

Feb 142 min read

Introduction

MarketinCrew partnered with Edelweiss, a leading financial services provider, to commemorate World MSME Day with a meaningful video campaign. Featuring the founder of Chai Pe Charcha, the campaign highlighted the contributions of MSMEs to the Indian economy while sharing their inspiring stories of resilience and success. Through meticulous videography and storytelling, we brought to life the struggles and triumphs of small businesses, reinforcing Edelweiss’s commitment to supporting MSMEs.


Client Details

  • Client: Edelweiss

  • Industry: Financial Services

  • Location: India


Edelweiss’s MSME Day campaign connecting with audiences through inspiring stories of perseverance and success


Objectives

  1. Celebrate MSMEs: Recognize the importance of micro, small, and medium enterprises in driving the economy.

  2. Inspire and Engage: Share stories of resilience and success to connect with Edelweiss’s audience on an emotional level.

  3. Amplify Brand Values: Position Edelweiss as a supporter of small businesses and economic growth.


Strategy

  1. Feature Storytelling

    • Collaborated with the founder of Chai Pe Charcha to create a relatable and authentic narrative.

    • Focused on the journey of small business owners, highlighting their struggles, resilience, and achievements.

  2. Professional Videography

    • Executed high-quality videography to capture the essence of the campaign with authenticity and professionalism.

    • Shot interviews and contextual footage that brought the stories to life.

  3. Campaign Execution

    • Designed a distribution strategy to maximize the reach of the video on digital platforms, leveraging social media and Edelweiss’s online channels.

    • Ensured the content aligned with Edelweiss’s brand messaging and values.


Results

  • Increased Engagement: The video garnered significant interactions across social media platforms, with viewers praising the inspiring stories and the quality of production.

  • Stronger Brand Connection: The campaign reinforced Edelweiss’s image as a trusted supporter of MSMEs and economic development.

  • Positive Reception: The collaboration with Chai Pe Charcha resonated with the audience, strengthening Edelweiss’s relationship with their target market.


Social media engagement skyrocketed with Edelweiss’s MSME campaign, highlighting small business stories


Conclusion

MarketinCrew’s collaboration with Edelweiss for World MSME Day demonstrates the power of storytelling in connecting brands with their audience. By shedding light on the stories of resilience and success within the MSME sector, we helped Edelweiss celebrate their contributions while amplifying their commitment to economic growth.

Want to tell powerful stories that align with your brand values? Partner with MarketinCrew for impactful digital campaigns.

 
 

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