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Boosting Footfall for Captain's Brew with Hyper-Local and Influencer Marketing

Introduction

At MarketinCrew, we excel in providing tailored marketing solutions for hospitality brands. Our collaboration with Captain's Brew, a newly launched brewery and restaurant in Thane, showcases our expertise in hyper-local and influencer marketing.


Client Details

Captain's Brew

  • Type: Brewery and Restaurant

  • Location: Thane, Maharashtra

  • Launch Date: December 25th


Objective

  • Increase footfall and brand awareness in Thane.

  • Establish a strong social media presence.

  • Enhance the menu to cater to a broader audience.


Strategy

Hyper-Local Marketing

Key Actions:

  • Content Creation: Photoshoots with models and venue footage to showcase the ambiance and food.

  • Social Media Ads: Leveraged Meta and Facebook Ads Manager to reach local residents.

  • Menu Revamp: Introduced 25-30 vegetarian dishes and 10-12 non-vegetarian dishes based on market research.

  • Restaurant Listings: Onboarded Captain's Brew on Zomato and Swiggy, running targeted banner and click ads.


Influencer Marketing

Key Actions:

  • Influencer Campaigns: Hosted 50-60 influencers to generate buzz.

  • Media Features: Secured coverage in prominent publications like Mumbai Foodie, Midday, and Hindustan Times.

  • Targeted Content: Collaborated with Marathi-speaking influencers to appeal to the local demographic.


Results

Highlights:

  • Increased Social Media Following: Gained significant followers on Instagram within the first two months.

  • High Engagement: Multiple videos and reels achieved views between 100K to 300K.

  • Improved Footfall: Notable increase in customer visits post-campaigns.

  • Successful Campaigns: The Beer Fest campaign from March 15th to April 15th saw high participation and engagement.


Conclusion

MarketinCrew's strategic approach significantly boosted Captain's Brew's visibility and footfall. Our hyper-local and influencer marketing tactics were pivotal in driving customer engagement and establishing the restaurant as a popular local destination.


Why Work with MarketinCrew

  • Specialized Expertise: Focused on hospitality brands with a proven track record.

  • Tailored Strategies: Customized marketing plans to meet unique client needs.

  • Comprehensive Services: From social media management to influencer marketing and PR.

  • Local Insight: Deep understanding of local demographics and market trends.


Partner with MarketinCrew to elevate your brand's presence and achieve remarkable growth in the hospitality industry.

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