Boosting Footfall for Captain's Brew | Social Media | Photography | Influencer Marketing

Introduction

Thane's newest brewery and restaurant, Captain's Brew, faced a common challenge: attracting customers in a crowded marketplace. Partnering with our agency, Captain's Brew embarked on a comprehensive marketing transformation.

This blog post dives into our strategies, from social media blitzes and influencer marketing to menu revamps and strategic online advertising.  

We'll showcase how targeted campaigns, data-driven menu changes, and creative content creation helped Captain's Brew not only expand its reach but also attract a wider audience.

Highlights of Our Journey with Captain's Brew

• Client - Captain's Brew

• Type: Brewery and Restaurant

• Location: Thane, Maharashtra

• Launch Date: December 25th

Objective

• Increase footfall and brand awareness in Thane.

• Establish a strong social media presence.

• Enhance the menu to cater to a broader audience.

Strategy

Hyper-Local Marketing

Key Actions:

• Content Creation: Photoshoots with models and venue footage to showcase the ambiance and food.

• Social Media Ads: Leveraged Meta and Facebook Ads Manager to reach local residents.

• Menu Revamp: Introduced 25-30 vegetarian dishes and 10-12 non-vegetarian dishes based on market research.

• Restaurant Listings: Onboarded Captain's Brew on Zomato and Swiggy, running targeted banners and click ads.

Influencer Marketing

Key Actions:

• Influencer Campaigns: Hosted 50-60 influencers to generate buzz.

250K+ views with @sailisingad

300K+ views with @theluxurystory_withtejal

• Media Features: Secured coverage in prominent publications like Mumbai Foodie , Midday and also won 'Best Debutante Microbrewery of the Year'
  

• Targeted Content: Collaborated with Marathi-speaking influencers to appeal to the local demographic.

Results

Highlights:

• Increased Social Media Following: Gained significant followers on Instagram within the first two months.
  

• High Engagement: Multiple videos and reels achieved views between 100K to 300K.

The Vatavaran Trend with Captain's Brew

200K+ Views on the Launch Reel

• Improved Footfall: Notable increase in customer visits post-campaigns.

• Successful Campaigns: The Beer Fest campaign from March 15th to April 15th saw high participation and engagement.

Conclusion

MarketinCrew's strategic approach significantly boosted Captain's Brew's visibility and footfall. Our hyper-local and influencer marketing tactics were pivotal in driving customer engagement and establishing the restaurant as a popular local destination.

Why Work with MarketinCrew

• Specialized Expertise: Focused on hospitality brands with a proven track record.

• Tailored Strategies: Customized marketing plans to meet unique client needs.

• Comprehensive Services: From social media management to influencer marketing and PR.

• Local Insight: Deep understanding of local demographics and market trends.

Partner with MarketinCrew to elevate your brand's presence and achieve remarkable growth in the hospitality industry.