Introduction
Thane's newest brewery and restaurant, Captain's Brew, faced a common challenge: attracting customers in a crowded marketplace. Partnering with our agency, Captain's Brew embarked on a comprehensive marketing transformation.
This blog post dives into our strategies, from social media blitzes and influencer marketing to menu revamps and strategic online advertising.
We'll showcase how targeted campaigns, data-driven menu changes, and creative content creation helped Captain's Brew not only expand its reach but also attract a wider audience.
Highlights of Our Journey with Captain's Brew
Client - Captain's Brew
Type: Brewery and Restaurant
Location: Thane, Maharashtra
Launch Date: December 25th
Objective
Increase footfall and brand awareness in Thane.
Establish a strong social media presence.
Enhance the menu to cater to a broader audience.
Strategy
Hyper-Local Marketing
Key Actions:
Content Creation: Photoshoots with models and venue footage to showcase the ambiance and food.
Social Media Ads: Leveraged Meta and Facebook Ads Manager to reach local residents.
Menu Revamp: Introduced 25-30 vegetarian dishes and 10-12 non-vegetarian dishes based on market research.
Restaurant Listings: Onboarded Captain's Brew on Zomato and Swiggy, running targeted banners and click ads.
Influencer Marketing
Key Actions:
Influencer Campaigns: Hosted 50-60 influencers to generate buzz.
Media Features: Secured coverage in prominent publications like Mumbai Foodie , Midday and also won 'Best Debutante Microbrewery of the Year'
Targeted Content: Collaborated with Marathi-speaking influencers to appeal to the local demographic.
Results
Highlights:
Increased Social Media Following: Gained significant followers on Instagram within the first two months.
High Engagement: Multiple videos and reels achieved views between 100K to 300K.
Improved Footfall: Notable increase in customer visits post-campaigns.
Successful Campaigns: The Beer Fest campaign from March 15th to April 15th saw high participation and engagement.
Conclusion
MarketinCrew's strategic approach significantly boosted Captain's Brew's visibility and footfall. Our hyper-local and influencer marketing tactics were pivotal in driving customer engagement and establishing the restaurant as a popular local destination.
Why Work with MarketinCrew
Specialized Expertise: Focused on hospitality brands with a proven track record.
Tailored Strategies: Customized marketing plans to meet unique client needs.
Comprehensive Services: From social media management to influencer marketing and PR.
Local Insight: Deep understanding of local demographics and market trends.
Partner with MarketinCrew to elevate your brand's presence and achieve remarkable growth in the hospitality industry.