Created an impactful Pre-launch strategy for a restaurant in Chembur | Influencer Engagement | Media & PR Campaigns | Social media

Introduction

At MarketinCrew, we specialize in creating impactful marketing strategies for hospitality brands. Our collaboration with Spice Laundry, a pure vegetarian restaurant in Chembur, demonstrates our ability to enhance brand presence through diverse marketing techniques.'

Client Details

Spice Laundry

• Type: Pure Vegetarian, Modern Indian, and Global Cuisine Restaurant

• Location: Chembur

• Launch Year: 2021

Objective

• Create buzz and awareness pre-launch.

• Establish a strong social media presence.

• Attract a wide audience through diverse vegetarian cuisine.

Strategy

Variety Veg Cuisine

Key Actions:

• Menu Development: Assisted in crafting a varied menu including Indian, Italian, Mexican, and Japanese dishes.

• Special Offers: Created themed menus such as the "Taste of Spice Laundry" lunch menu and kitty packages to attract local patrons.
  

Promoting Kitty in Residential Area

Key Actions:

• Local Campaigns: Promoted kitty packages targeting residential communities, emphasizing Spice Laundry as a go-to place for afternoon gatherings.

• Paper Inserts and Standees: Used traditional marketing materials to increase visibility within the local area.

Influencer Marketing for 6 Months

Key Actions:

• Influencer Engagement: Collaborated with around 100 influencers over six months to generate buzz and credibility.

• Media Features: Secured features in major publications like Midday and Hindustan Times.

• Localized Social Media Campaigns: Ran targeted campaigns on Facebook to raise awareness among local residents.

30K+ Views with @ikanikasharma

1M+ Views with @vrittikhawani

Restaurant Design Consultation & Menu Design

Key Actions:

• Design Consultation: Advised on the overall branding and design of the restaurant to create a cohesive and appealing atmosphere.

• Menu Design: Developed attractive and informative menu designs, including special event menus like the Onam menu.

Suggested Corporate Discount Card

Key Actions:

• Corporate Outreach: Designed and distributed discount cards to local banks and corporate offices, offering a 20% discount on their first visit to drive initial footfall.

• Direct Marketing: Restaurant managers actively promoted these discount cards in the local area to increase awareness and visits.
  

Results

Highlights:

• Increased Footfall: Significant rise in customer visits due to effective influencer marketing and targeted local campaigns.

• Enhanced Brand Visibility: Strong presence on social media and in major publications, enhancing brand credibility and reach.

• Diverse Customer Base: Attracted a variety of customers through a wide range of vegetarian dishes and special menu promotions.

Conclusion

MarketinCrew's comprehensive approach, from pre-launch buzz creation to sustained influencer marketing, significantly contributed to the success of Spice Laundry. Our efforts in menu design, local promotions, and strategic influencer collaborations established Spice Laundry as a popular dining destination in Chembur.

Why Work with MarketinCrew

• Industry Expertise: Proven track record in elevating hospitality brands.

• Customized Strategies: Tailored marketing plans to meet specific client needs.

• Holistic Services: From social media management to influencer marketing and design consultation.

• Local Market Insight: In-depth understanding of local demographics and trends.

Partner with MarketinCrew to leverage our expertise and drive exceptional growth for your hospitality brand.