SEO & Content
Paid Media
Social Media
Design & Development
Branding
Lead Generation
White Label
AMS Health
HealthcareThe client
AMS Health
AMS Health sells an AI platform to hospitals for procurement and cost containment, with a pitch built around 10 to 30 percent savings. Roy Malkin is the person we work with. We run his LinkedIn outreach to COOs, CFOs and CEOs at mid-size and large health systems and independent hospitals, filtered to organisations above USD 100 million or 50 beds and up.
- 01How they came inThrough Health Biotech Partners, in the same group as iTAV and Everlign. Rob Plush signs off the audience and the messaging with us.
- 02Two lists, not oneA broad Sales Navigator list for reach, and a tight sniper list built with Apollo and Claude for the hospitals Roy actually wants. Kansas is excluded while their own pilot runs there.
- 03Messaging by roleSeparate drafts for procurement, CFO, COO and CEO. Connection requests kept short, and when someone accepts but is not the decision maker we reply by hand and ask to be pointed to the right person.
- 04Content behind the outreachPosts on hospital cost pressure and AI adoption so the profile has something to say when people look. Roy approves each one before it goes up.
The work
3 pieces we made for AMS Health
3 social media design
ChannelLinkedIn
Posts shown4
RegionUSA
Questions
Asked about this work
What is AMS AI?
A predictive AI platform for the hospital supply chain, where Roy Malkin is CEO.
What does the retainer cover?
Writing the posts in his voice and producing the visual that goes with each one.
Who is the audience?
Hospital leaders and operators dealing with manual procurement and fragmented inventory systems.
AMS Health
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Social media design
LinkedIn posts written in Roy's voice on hospital supply chain and AI, each with its own image so the feed stays readable.