Aegis, work by MarketinCrew

Aegis

The client

Aegis

Aegis sells LPG under the Aegis Puregas name and a range of kitchen appliances. The cylinder range runs from small portable units up to bulk storage tanks, and the appliance side covers pressure cookers, tawas and kadhais. We run the social feed and the offer campaigns.

  1. 01How they came inTwo product lines under one mark, sold to two different audiences. Households buy the appliances, and distributors sign up for the gas business.
  2. 02What we took onFive campaign pieces and a running social feed, split across retail offers, distributor recruitment and the calendar days the brand posts on.
  3. 03How it runsProduct first, always cut out on a clean field so the range reads at a glance. Navy and orange for appliances, the red cylinder line photographed as a family group, and recruitment creative set in the reader's own language.
  4. 04Where it standsThe set covers a retail exchange offer, a distributorship drive that ran in nine Indian languages, and calendar posts such as World Environment Day, Yoga Day and Onam.
The work

Campaigns and posters

Offer-led creative. The exchange campaign puts the discount at the centre of the frame with cookers, tawas and a kadhai lined up beneath it, and a plain restatement of the offer as the closing bar.

Change is good, exchange is best.

Aegis exchange campaign line
The work

Social media design

Feed posts for both audiences. The distributorship drive was artworked once and then set in nine Indian languages for regional feeds, so one version of it sits here rather than the whole run. Alongside it, the full cylinder range shot as one group, and the calendar posts the brand signs off as the Aegis family.

Campaign pieces5
Social posts64
Product linesLPG and kitchen appliances
Questions

Asked about this work

What does Aegis sell?

LPG under the Aegis Puregas name, from small portable cylinders to bulk storage tanks, plus a kitchen appliance range.

Does the work cover more than one language?

Yes. The distributorship recruitment creative in this set is published in Malayalam.

What did MarketinCrew produce?

Five campaign pieces and six social posts across retail offers, distributor recruitment and calendar days.

Aegis

Want work like this for your brand?

One team across the brand, the feed, the ads and the shoots.

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