BBT, work by MarketinCrew

BBT

The client

BBT

Bhagat Tarachand is a Mumbai restaurant brand carrying a Hindi tagline and an established date of 1895 on its lockup. The work covers the launch design for the Andheri West outlet, from the private preview invite to the public opening artwork.

  1. 01How they came inA new outlet opening in Andheri West and a heritage brand that could not be announced with a generic launch post.
  2. 02What we took onThe launch set. A private preview invite for family and friends, and the public now-open artwork with location and QR.
  3. 03How it runsEverything is built off the existing lockup. Deep red, gold, the lotus mark, a stamp edge on the invite so it reads as something you were sent rather than something you scrolled past.
  4. 04Where it standsThe Andheri West opening ran with this set. The outlet strip on the artwork lists seven Mumbai locations.
The work

Social media design

The Andheri West launch set. Private preview invite, public opening artwork with the QR and address, and the brand lockup they sit on.

Established1895
Outlets listed7
CityMumbai
Questions

Asked about this work

What was the launch for?

A new outlet in Andheri West, on New Link Road.

Why two different pieces?

The preview invite goes to family and friends and reads like an invitation. The opening artwork is public and has to carry the address and the QR.

How many outlets are there?

The launch artwork lists seven Mumbai locations, ending with Andheri West.

BBT

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