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Dess: work by MarketinCrew
Dess
DESS is board and meeting software. Its own line is Power Of Digital, Power Of Simplicity, and the pitch is straightforward, take the paper out of a board meeting and keep the documents moving securely.
- 01How they came inA software product with a real use case and nothing on social that explained it in plain terms.
- 02What we took onThe full campaign design run. Seventeen pieces that take one feature or one benefit each and put it on screen in a sentence.
- 03How it runsA dark charcoal system with a red and blue accent and a faint binary texture behind the type. Feature posts use flat isometric illustration, argument posts are type only. No stock photography of boardrooms.
- 04Where it standsSeventeen campaign pieces in the archive covering the product benefits, the security case and the paperless meeting argument.
Campaigns and posters
Seventeen pieces of dark charcoal campaign design for meeting software. One benefit per post, set in heavy type over a binary texture, with flat isometric illustration where a feature needs showing rather than stating.
Asked about this work
What does DESS do?
It is software for running board and company meetings without paper, including document distribution.
Why is the design so dark?
The product is enterprise software and the audience is corporate. A dark charcoal base with two accent colours keeps it serious and makes the type carry the message.
Is there photography in the campaign?
No. It runs on illustration and type, which keeps the posts consistent and avoids generic boardroom stock imagery.
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