Entwine Technology, work by MarketinCrew

Entwine Technology

Technology
The client

Entwine Technology

Entwine Technology builds automated kitchen equipment for hospitality: fryers, grillers, a tea maker and a juice tap machine, plus turnkey custom projects. We built their website and the social assets around it, run the SEO and the blog, and set up the LinkedIn outreach that reaches restaurant owners and executive chefs directly. The product brochure is ours as well.

  1. 01How they came inThey sell to restaurant owners and executive chefs, a small and specific room, so broad awareness was never the plan.
  2. 02Website firstBuilt with client stories, blog posts and Google Analytics in place, and tested down to roughly 95 percent of screen sizes before it was handed over.
  3. 03SEO that keeps working after launchEight long-tail keywords, four to six blogs a month and steady backlink work, so the site keeps earning attention rather than going quiet after go-live.
  4. 04Direct outreach on the founders' profilesLinkedIn message sequences aimed at hospitality owners and chefs, run from the founders' own accounts, with the profiles rewritten so they match what the messages promise.
The work

Brand and identity

The Entwine Technology wordmark, a two tone red and navy mark where the two letterforms interlock. It has to sit on stainless steel equipment, a brochure and a phone screen without losing the join, so it is drawn to work small.

The work

Website and store

A site organised by who is buying, with sections for hospitality, logistics, pet health care and turnkey projects, then the product suite for restaurants and cafes. Made in India, secure and scalable run as a ticker, and the promise block is written in operator language, consistency at scale, throughput without chaos, de skilled operations, actionable insights.

Reduce training time. Keep output consistent. Move faster in rush hours.

Campaign line written for Entwine Technology
The work

Campaigns and posters

An explainer film that takes the smart fryer apart on screen and labels every part, plus banners that lead with the cost of doing nothing. Wastage eating profits, training time, output drifting in a rush. The client logos of leading food brands close each one.

The work

Social media design

A grid built for a category most people have never seen. Founder led posts introducing the two co founders, product demos of the smart fryer and smart griller, and problem posts on inconsistent output and manual steps. Dark, high contrast, kitchen shot.

The work

Print and packaging

A trifold brochure for the product suite. The auto lift fryer with all four sizes listed, the island fryer, the automated juice unit and the automated tea maker as upcoming projects, and the food brands already using the equipment shown as a logo row.

Assets13 across 5 sections
ScopeLaunch, logo to social
BaseMumbai
Questions

Asked about this work

What did MarketinCrew build for Entwine Technology?

The launch kit. Identity, website, trifold brochure, explainer video, campaign banners, the Instagram grid and founder personal brand content on LinkedIn.

Who is the audience for this work?

Operators. QSR chains, cloud kitchens, cafes, hotels and food courts, which is why the copy leads with training time, throughput and wastage rather than the technology.

Why does the brochure list fryer sizes?

Because a kitchen buyer needs to know it fits before anything else. The sizes are on the outside of the fold, not buried in a spec sheet.

Entwine Technology

Want work like this for your brand?

One team across the brand, the feed, the ads and the shoots.

Book a call