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Finrex Treasury Advisors
FinanceFinrex Treasury Advisors
Finrex Treasury Advisors sits in two places at once, a treasury advisory firm and a technology provider, which is exactly what their old website failed to say. We rebuilt it: a clean corporate homepage, then the service, solution and product pages, with their FinStation portal shown without giving away anything sensitive.
- 01How they came inThe feedback on the first draft was that it looked like everybody else. The brief became originality and a professional finish, not simply a tidier layout.
- 02Six directions, not oneWe put six homepage options in front of them and used firms like Bain Capital and ALMIS Consulting as reference points for the tone they wanted.
- 03Credibility from real materialTheir own team photographs, Indian imagery, industry association logos, press mentions and key numbers set out in modular blocks, instead of stock photography and claims.
- 04Then the rest of the siteService, solution and product pages, a contact form wired to email, Wix analytics turned on, and meta tags and descriptions completed before launch.
Website and store
A navy corporate site for a treasury desk. Advisory services and the FinStation platform each get their own stretch of the page, with the team and advisor portraits carrying the credibility in between.
2 pieces we made for Finrex Treasury Advisors
2 website design
Asked about this work
Who is the site written for?
Corporate treasury and finance heads managing FX exposure, plus the banks and auditors around them.
How is the software handled?
FinStation sits in its own section with its own call to action, so the platform does not get buried inside the advisory copy.
What does the header CTA do?
Get a Consultation stays fixed in the nav on every page, so the enquiry is never more than one click away.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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