SEO & Content
Paid Media
Social Media
Design & Development
Branding
Lead Generation
White Label
Gagan Paul: work by MarketinCrew
Gagan Paul
Gagan Paul is a fashion label with a boutique in Paris 11e and an online shop. The clothes are streetwear-leaning, with graphic knits, denim tailoring and sheer layering. The brand has a long press history, from The WAD Mag onwards.
- 01How they came inA Paris label with a boutique, a full archive of editorial and no single place holding the shop, the lookbook and the press together.
- 02What we took onThe site and the campaign design. Black type on white, everything else left to the photography.
- 03How it runsShop splits into shirts and tops, jackets and coats, bottoms and dresses. The press page runs as a long scroll of tearsheets, each labelled with the title and the date.
- 04Where it standsLive with the e-shop, lookbook, press, about and boutique pages, plus French-language campaign design for events like the vente privee.
Website and store
A near-monochrome fashion site. Collection tiles on the home page, a long press scroll of magazine tearsheets dated by issue, and the boutique address sitting at the foot of every page.
“The clothes and the tearsheets carry the brand. The layout gets out of the way.”
Our design approach for Gagan Paul
7 pieces we made for Gagan Paul
4 social media design · 3 website design
Asked about this work
What does the site have to do?
Sell the collections online and carry a decade of press in one place, without either fighting the other.
Why so little colour in the design?
The garments are loud. Black type on white lets them be.
What language is the campaign work in?
French, for a Paris customer walking into a Paris boutique.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
Book a call →
Social media design
French-language campaign design for shop events. The vente privee poster runs sale tape diagonally across a full-bleed lookbook shot, with the three days and their hours listed plainly.