Kayko, work by MarketinCrew

Kayko

The client

Kayko

Kayko Diner & Bar sits in the Time Square Building on Andheri Kurla Road, Marol, in Andheri East, Mumbai. It runs a music night most evenings of the week and a set lunch alongside the regular menu. The brand line on everything is All Things Good.

  1. 01How they came inA diner and bar with something different on every night of the week. Unplugged on Wednesday, DJs from Thursday to Sunday, a set lunch running noon to five. All of it needed artwork, and it needed it at the same pace the calendar moves.
  2. 02What we took onThe campaign posters, the weekly events layout, the printed set menu card and the social posts that push people to the door. One type treatment and one palette across all of them, so a poster and a menu card read as the same restaurant.
  3. 03How it runsOffers go on the poster, detail goes on the menu card. The Taste of Kayko lunch poster carries the two prices, Rs. 399 for veg and Rs. 499 for non veg, and the printed card carries the full tick-box list of soups, appetisers and mains behind them. The events post lists the night, the act and the start time in one grid.
  4. 04Where it standsWhat is shown here is three campaign pieces, eight social posts and two print pieces, including the set menu card and the tag-us QR poster that sends guests to the Instagram page.
The work

Films

Nine films from the Kayko Terrace shoots with MK Studios: the dessert menu front to back, steamers and layered glasses to the Modi Ji chaat, and cheese set alight at the table. Hover any one to play it.

The work

Campaigns and posters

Posters for the offers that fill the room: the Taste of Kayko set lunch, the brunch with live music, and the events of the week laid out night by night.

All Things Good

Kayko's own brand line, carried on every piece
The work

Social media design

Feed and story artwork built from the same set. The tag-us post puts a QR straight onto the venue photograph so a guest can follow without typing anything.

The work

Print and packaging

The set menu card guests read at the table, and the in-venue poster. Tick boxes, clear sections, and the same warm yellow as the campaign work.

CityMumbai
Campaign pieces3
Social posts8
Print pieces2
Questions

Asked about this work

What did MarketinCrew produce for Kayko?

Campaign posters for the set lunch and the brunch, the weekly events artwork, a printed set menu card, and the social posts that carry them.

Why is the menu a separate piece from the poster?

They do different jobs. The poster sells the offer to someone scrolling. The menu card is what a guest reads at the table, so it is a plain tick-box sheet with every soup, appetiser and main listed.

Does the design cover the music nights?

Yes. The events of the week layout carries all four listings, Wednesday through Sunday, with the act and the start time on each, so one piece covers the whole week.

Kayko

Want work like this for your brand?

One team across the brand, the feed, the ads and the shoots.

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