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Kritika Purohit Weddings: work by MarketinCrew
Kritika Purohit Weddings
Kritika Purohit Weddings runs alongside Popinjay, and the work started with drawing a clear line between the event planning side and the decor side so the two brands stop blurring into each other. We handle the social output and keep the profiles cross-linked, so anyone who finds one lands on the other.
- 01How they came inTwo brands sharing the same events, with no clean split between planning and decor in anything the audience could see.
- 02Separate the twoBios and profiles rewritten and cross-linked so each brand stands on its own and still passes traffic to the other.
- 03Build from real eventsMood boards for each event, behind the scenes reels, and listicles pulled from work already delivered rather than stock ideas.
- 04Keep it fedA steady run of events posted each month, with better photographs chased from clients wherever the original coverage was thin.
Website and store
A site built like stationery. Botanical illustration on cream, a serif and script pairing, a hero that carries one line, and an about page written in Kritika's own voice next to her photograph.
“Your celebrations, beautifully crafted”
The line the KPW site opens on
Asked about this work
What did MarketinCrew build for KPW?
The website and the social design, both on one visual language of botanical illustration, cream grounds and a serif with script pairing.
Why run the feed as series?
A series gives a reason to come back. Tablescape Series, Making of the Grand Weddings and Textures in Design each have their own look, so a follower recognises the format before they read the caption.
Does the site show finished events?
Yes. Completed decor and styling carry the site and the feed, including build-day behind the scenes that show how a setup comes together.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design
The feed runs as named series rather than scattered posts. Tablescape Series, Making of the Grand Weddings, Textures in Design, plus behind the scenes from the build days, so a completed event feeds the next enquiry.