
Purple Patch Studio
The client
Purple Patch Studio
Purple Patch makes custom soft furnishings: curtains, cushions, throws and quilting, for homes and hospitality projects. Customisation is the whole product, and it is also the thing buyers are nervous about, so a lot of the content exists to answer the objections before someone has to ask.
- 01Plan the month on one sheetScripts, props, actors, shoot dates, post dates and production status all live in one calendar, so approvals happen early and nothing gets shot twice.
- 02Shoot where the work isStudio days for cushions and collections, and on site at real installations, a Juhu terrace among them, with curtains steamed and ready so the detail actually reads on camera.
- 03Break the mythsA reel series takes on what people assume about customised curtains, alongside walk in customer testimonials filmed in the studio.
- 04Split storytelling from sellingSocial posts carry the craft and the founders. Performance ads run separately as short product cuts for Instagram stories and WhatsApp, aimed at leads, with posting settled at alternate days around midday and 6pm.
The work
21 pieces we made for Purple Patch Studio
15 carousels · 6 stories
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Social pieces21
CategorySoft furnishings
FormatsColour stories and annotated scenes
Questions
Asked about this work
Why not shoot products on white?
Cut-outs flatten texture. A cushion next to a sofa and a curtain shows scale, weight and how the fabric actually falls.
What is a colour story post?
One palette, one room, and a short note on where it works. It gives a follower a way to choose rather than just something to look at.
Do you annotate every piece in the frame?
Only the ones worth naming. Too many labels and the room disappears behind the callouts.
More work
More clients like Purple Patch Studio
Purple Patch Studio
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Social media design
In-room product design: colour-story posts that explain what a palette does to a space, and annotated scenes that name the cushion, the throw and the weave inside a finished interior.