Rakam, work by MarketinCrew

Rakam

The client

Rakam

Rakam sells AI solutions out of Paris, and the old site listed services instead of carrying a point of view. We rebuilt it in Framer, bilingual for a Paris audience, structured around how ready a company actually is for AI rather than what Rakam does.

  1. 01Structure before designHomepage, solutions, use cases, team and a contact page with booking. The homepage walks a visitor through the company's thinking rather than opening with a service list.
  2. 02Make the projects the proofClient stories rebuilt with proper layouts and cover images, tagged consistently across every use case page, because that section is what earns the credibility.
  3. 03Prototype earlyHomepage and one project page delivered inside a week so the direction could be judged on a real page, with the full site rolled out over three weeks.
  4. 04Calm it down, then fix mobileHomepage animation was cut back, logo backgrounds removed for consistency without touching the brand colours, pricing pulled out of the navigation, and mobile responsiveness treated as the priority fix before the marketing push.
The work

Social media design

Co-branded announcement artwork in French, one capability per piece, on a fixed dark blue to cyan layout with the partner mark left and Rakam AI right.

LanguageFrench
Campaign pieces5
FormatCo-branded announcements
Questions

Asked about this work

Why a fixed layout?

Because a partner announcement is a recurring format. Locking the logo positions and the headline block means each new one takes minutes and still looks like the last.

Are the pieces in French?

Yes, the whole set is written and set in French.

How specific is the copy?

One capability per piece, named plainly. Language testing, job matching, apprenticeship matching. No general AI talk.

Rakam

Want work like this for your brand?

One team across the brand, the feed, the ads and the shoots.

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