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RAMS
RAMS
RAMS runs an insurance programme for hotel owners, with more than 205 hotel clients on the book. Renewal season is the whole year for them, so the work is split between the brand and the machinery: proper collateral on one side, and on the other a portal, a client outreach system and the automation that makes a renewal cycle survivable.
- 01Fix the basics firstBusiness cards, email signature, Zoom backgrounds, newsletter templates and event branding with QR codes for lead capture on the stand, delivered as one foundational block.
- 02Build the portalA client portal and admin dashboard pulling property details, policies and claims into one place, plus a website rebuild off a restrictive platform they were paying too much for.
- 03Run the renewal campaignLoss run collection emails to the full client base, then personalised renewal decks and proposals. Attachments named by quote number, checked manually before sending, with reminder emails on the Friday and the Monday after.
- 04Explain what changedThe renewal carried a premium rise, so the deck was split into detailed slides covering the new dedicated lawyer and claims administrator, and what a client still saves against the market. Target was a 90 percent renewal rate.
Campaigns and posters
Widescreen frames for the HOC programme: blue city skylines, the Reliance mark and the HOC endorsement fixed in opposite corners, one short line of copy each.
25 pieces we made for RAMS
16 brand decks · 6 print & collateral · 2 banners & ads · 1 brand identity
Asked about this work
Why lead with the endorsement?
In a trust-led category, an owners' community mark does more work than a feature list. It sits in the top right of every frame.
Are these slides or ads?
They are built widescreen so they can serve as both.
Why so little copy?
One line per frame. A merchant services pitch is a conversation, and the artwork only needs to earn the conversation.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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