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Ripples
FinanceRipples
Ripples is the mutual fund platform from Blue Lake Capital Management. Two jobs run in parallel: build search visibility for a category people research heavily before they commit, and reach certified partners directly. Everything on the site is aimed at trust, because that is what someone is deciding before they invest.
- 01Get off a one page siteThe site was expanded with a curated collections section explaining fund categories, a transparency section, an FAQ, and the SIP and lump sum calculators merged onto one page so the search value was not split in two.
- 02Publish steadilyFour blogs a month on finance topics, weekly posts on Instagram and LinkedIn written differently for each, and original podcasts with industry names on YouTube with the synopsis carried to LinkedIn.
- 03Go direct to partnersA verified database of around 2,100 Chennai contacts run as a warmed up email sequence aimed at demo bookings, with a Chennai event in February used for relationships and content at the same time.
- 04Report it monthlySEO and traffic reported every month against a baseline. Referring backlinks went from 7 to 27 over that period.
What search looks like for Ripples now
A mutual fund platform building topical authority from scratch. Ranking keywords passed 1,000 in the second month.
2 monthly SEO reports, June 2026 to July 2026
Where they rank today
- mutual fund basket17
Positions as reported in the July 2026 client report.
20 pieces we made for Ripples
15 carousels · 5 social media design
Asked about this work
What is a Ripples Basket?
A ready-made, expert-curated multi-fund basket, positioned against researching and picking individual mutual funds yourself.
How do you write finance copy safely?
Teach the process, never the outcome. Allocation, rebalancing, risk monitoring and valuation awareness carry the education, and no piece names a return.
What did the launch start with?
Coming-soon teasers, then education carousels, then the comparison pieces that explain what the product is.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design
A launch programme in gold and charcoal: coming-soon teasers, myth-busting frames, a traditional-funds versus baskets comparison, and process diagrams on allocation, rebalancing and risk. No return promises anywhere in the set.