SEO & Content
Paid Media
Social Media
Design & Development
Branding
Lead Generation
White Label
ROHA
ROHA
Roha makes natural colours and ingredients, including the Oh Veggie range. We handle their social creative. The brief from the June review was to move away from lab and process visuals and lead with vibrant end products in the colours the ingredients actually give, beetroot and turmeric rather than beakers and science.
- 01Two tracks, one lookOne stream of product-specific creative and one of festive posts, kept visually cohesive so the brand stays recognisable across both.
- 02Show the food, not the processSmoothie videos end on glassware a person would drink from, not laboratory equipment. Technical language comes out. The visuals have to be appetising first.
- 03Fix the small rulesClean sans-serif fonts throughout, no cursive or fluid styles, and the Roha and Oh Veggie logos sitting together and balanced rather than competing.
- 04Take it to managementA branding document setting existing elements against the proposed ones, with comparison images, presented directly to their leadership so the direction is decided in the room.
16 pieces we made for ROHA
9 social media design · 6 carousels · 1 reels & video
Asked about this work
What does ROHA make?
Food ingredients, natural colours and dehydrated products, sold into bakery, beverages, ready meals, sports nutrition, snacks and seasoning systems.
What is the core campaign idea?
Each post pairs the natural source with the finished food in that exact shade. Beautiful food colour does not need to be synthetic.
What is Ovegi?
ROHA's dehydrated ingredients mark. It has its own carousels covering freeze, air and vacuum drying.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design
The content system itself, then the work it produced: the colour campaigns pairing raw source with finished dessert, the Ovegi drying route carousels and the festive pieces.