SEO & Content
Paid Media
Social Media
Design & Development
Branding
Lead Generation
White Label
Spickeasy
The client
Spickeasy
Spickeasy sells a three in one laundry product in sheet and bead form. We handle the content: reel scripts and shoots, B-roll, the Instagram grid, and the paid social set up behind the launch.
- 01Pick the reels before the camera comes outA shortlist of 15 reels agreed with the client, each one contrasting the product against the way people do laundry now, with the founders commenting on the scripts directly.
- 02Shoot in two sessionsIndoors first, outdoors after, split so the client can watch the raw footage and correct the direction before the second half is filmed. Someone from their side is on set for exactly that reason.
- 03Carousels first, reels afterThe grid goes up with product carousels while the reels are edited. It keeps posting steady and lets us read what the audience responds to before locking the second batch of video.
- 04Only then spendPaid ads start once nine or ten posts are live, so the money lands on a profile that already looks like a brand rather than an empty page.
The work
4 pieces we made for Spickeasy
4 social media design
Social assets5
Range shownSheets and pearls
DisciplineSocial media design
Questions
Asked about this work
Why lead with a question?
Because detergent sheets do not look like detergent. Naming the confusion is faster than working around it.
What does the range cover?
3-in-1 detergent sheets in several fragrances and scented pearls sold as a fragrance booster, both in paper packaging.
How is the packaging shown?
In use and in scene, on tiled and checked grounds with baskets, brushes and towels, so it sits where a buyer would actually keep it.
Spickeasy
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One team across the brand, the feed, the ads and the shoots.
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Social media design
Five assets across the range. A bold blue explainer post that names the format head on, plus styled product scenes placing the sheet cartons and pearl tubes in a laundry setting.