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iTAV Software & Services
TechnologyiTAV Software & Services
iTAV builds predictive software for health plans, and the gap it goes after is enrollment forecasting. Stephanie Jones is the founder, and we run her LinkedIn end to end: profile positioning, audience building in Sales Navigator, and personalised connection requests to operations and manager level people inside insurers and managed care. The plan agreed on the setup call was 200 connection requests a week, aiming for 20 to 30 percent to accept and 5 to 10 percent to reply. Those are the targets we set at the start, not results.
- 01How they came inThrough Health Biotech Partners, who brought us in to run LinkedIn for founders in their portfolio. Rob Plush reviews the messaging alongside Stephanie.
- 02Setting the profile and the audienceWe rewrote Stephanie's profile in her own voice, put four audience segments in a shared Google sheet she can comment on, and got Sales Navigator running on monthly billing so it can be dropped if it is not earning its place.
- 03Running the outreach200 personalised connection requests a week, with the second edition of their comic book attached as the opener. Everything goes out in controlled batches and prospects worth a nudge get starred for a follow-up.
- 04Reviewing every two weeksWe moved from title filters to a company-first list because it brought back better people, and we cut the sales tone out of the messaging. Stephanie reviews the target companies and the drafts on a biweekly call.
7 pieces we made for iTAV Software & Services
7 social media design
Asked about this work
How much of her time does this take?
One voice note a week. We handle the writing, the design, the scheduling and the comment work from there.
Is it posting only?
No. Connection requests, comments and replies run alongside the posts, and the activity is tracked day by day.
Who is the audience?
Health plan, ACO and BPO decision makers in the government-sponsored health space, which is who iTAV sells to.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design
Eight assets covering the whole programme: the rebuilt profile with banner and featured section, written posts, designed carousels on why forecasting tools fail health plans, and the outreach dashboard tracking invites, messages and replies.