Storease, work by MarketinCrew

Storease

Technology
The client

Storease

Storease sells contact centre software and wanted to package its marketing capability into something small and mid-size businesses would buy. We built the landing page for that offer and planned the healthcare lead generation behind it, LinkedIn and email into hospitals, pharmacies and care homes, across roughly 45,000 contacts. Gunni Rekhi leads it on their side.

  1. 01Getting to an offerFull marketing management at one fixed monthly fee with no ad spend, framed against what an in-house team costs, so a smaller business can compare the two on a single page.
  2. 02The landing pageCustom coded rather than templated, so the team keeps control of it, and written to educate first. It is the conversion point everything else feeds.
  3. 03Healthcare firstHospitals, pharmacies and care homes, with the messaging built around their actual pain rather than a pitch. Three named accounts to start, then widen.
  4. 04A corporate presence to back itWeekly LinkedIn posts on the company page, approved before they go out, so the outreach lands on a profile that looks alive.
The work

Website and store

Four screens of the build: the dashboard-led home hero, the six-card services grid, the four-stage framework block and the full-page scroll through client stories to the closing call.

Six services in a list is a menu. Six services in a sequence is a method, and the method is what gets bought.

MarketinCrew
The work

Social media design

Two launch cuts of the site, the home page shown in context on a laptop and the services page beside it, used to announce the build.

Core services shown6
Framework stages4
Screens4
Questions

Asked about this work

Why a dashboard in the hero?

The offer is measurable customer experience work. Showing a live-looking readout above the fold makes that claim before anyone reads a word.

What does the framework block do?

It puts the six services into a four-stage order, from discovery through to optimisation, so a buyer can see where an engagement starts.

Was the site written as well as designed?

We handled the design, the build and the structure of the copy across the page.

Storease

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