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The Tikka Masala: work by MarketinCrew
The Tikka Masala
The Tikka Masala is an Indian restaurant business in New Jersey run by Harshul Panwala. We handle the local SEO, the social content, the events calendar, and the delivery and enquiry plumbing around it.
- 01Where the customers actually areWe mapped 15 towns around North Brunswick and worked those names into the site and the posts, because nearly all of the search that matters here is local.
- 02Filling the eventsAds with Book Now links on Facebook and Instagram, plus stories and Google posts around Eid, Janmashtami, Labor Day and NFL watch parties.
- 03Cutting the commissionDirect links to Uber Eats and DoorDash in captions and on the digital menu, so more of the order value stays with the restaurant.
- 04Handling the enquiriesDedicated WhatsApp Business numbers linked on Google Business Profile for real time chat, and a chatbot to take the repeat questions.
What search looks like for The Tikka Masala now
North Brunswick's Indian dining search, owned. Nine terms in the top three, from indian fusion to best butter chicken.
2 monthly SEO reports, June 2026 to July 2026
Where they rank today
- indian foods in north brunswick1
- indian fusion in north brunswick1
- best butter chicken in north brunswick2
- indian dishes to eat in north brunswick2
- indian restaurant in north brunswick3
- best indian food in north brunswick4
- best place to grab Indian food near Old4
- indian fusion in new jersey12
Positions as reported in the July 2026 client report.
Website and store
A one-page site that puts reservations, online ordering and gift cards in their own blocks, with the menu story, an Instagram strip and a full FAQ set underneath. Warm cream and terracotta, a script wordmark, and the address and phone number sitting in the footer where people look for them.
“Reserve, order, gift. Everything else on the page comes after those three.”
MarketinCrew, on the site brief
17 pieces we made for The Tikka Masala
10 reels & video · 3 social media design · 3 stories · 1 website design
Asked about this work
What did MarketinCrew build for The Tikka Masala?
The website and the ongoing social content, both on retainer.
Does the site handle ordering?
It routes to online ordering, pickup and delivery, and carries reservations and gift cards as their own blocks.
What drives the social calendar?
Dates and menu moments. Father's Day, festivals and dish features each get a post, and every one carries the contact details.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design
Seven posts on the restaurant calendar. Layered photo frames, a serif and script pairing, and the location, phone number and web address across the bottom of every one, so a post that gets shared still carries the details.