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World of Brands: work by MarketinCrew
World of Brands
World of Brands works in architecture and interiors on two fronts. It carries designer product, sanitaryware and faucets, jali and cladding blocks, and it is the name behind design event series such as Legends of Design, run with sponsor brands including Tostem, Vox and Dimora.
- 01How they came inOne account carrying two jobs: sell design product to homeowners and architects, and run a series of industry events with their own sponsors.
- 02What we took onThe social campaign, the product content and the event artwork, planned as a single grid.
- 03How it runsA gold serif mark sits on everything and holds the two halves together. Product posts are clean, script headline over a styled shot, with a short benefit line. Event posts go dark red and typographic, and every sponsor gets its own frame in the series. Educational posts, why to use jali, do the work of pulling architects in.
- 04Where it standsA grid where product, event and education alternate, so a sponsor announcement is never more than a scroll from something useful.
Website and store
The profile shown as it lands, so the grid can be read as a whole: event series and sponsor frames in dark red running against clean product and education posts, with the gold mark holding both halves together.
Campaigns and posters
Product campaigns in the clean register. A styled shot of the fitting in place, a script headline across the top, and a single benefit line, with the gold mark in the corner.
“Product sells, events build the room, and the education posts are what bring the architects.”
MarketinCrew, on the brief
Photography
Product photography of the jali and cladding blocks laid out flat, colours and profiles side by side, so an architect can read the range in one frame.
Asked about this work
What does MarketinCrew do for World of Brands?
The social campaign, product content and event artwork, planned as one grid rather than separately.
Why do the event posts look different?
They are aimed at the trade and their sponsors, so they go dark and typographic. The gold mark keeps them tied to the product side.
What are the education posts for?
They pull in architects and homeowners who are researching rather than buying, and put the product in front of them at that stage.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design