Akara, work by MarketinCrew

Akara

B2B
The client

Akara

Akara sells robotics into hospitals and surgery centres. We run their LinkedIn outreach and founder content, aimed at hospital decision makers, with every positive reply routed into a booked demo call.

  1. 01How they came inIntro call in December 2025, through Robert Plush at Health Biotech Partners.
  2. 02Who we go afterCFOs, CEOs and service line directors in cardiology and orthopaedics at hospitals and surgery centres. Investors deliberately excluded, customers only. Filtered by geography, company size and keywords down to roughly 3,500 hospital roles, which is the size of the outreach audience, not a results figure.
  3. 03What we sayThree message sequence options built for approval, leaning on Conor's academic credentials, and balancing connection requests against straight call invitations.
  4. 04Content and bookingFive content pillars aimed at hospital leadership, one long-form LinkedIn post a week from Conor, and a Calendly with defined slots so a reply becomes a demo.
The work

Social media design

Posts published under his own name, plus the outreach dashboard we report against. Written from his thinking, not from a template.

FormatLinkedIn retainer
SectorHealthcare robotics
RegionUSA
Questions

Asked about this work

Who writes the posts?

We draft them from his own material and his own words. Nothing goes out without his approval.

Is it just posting?

No. Comments, replies and connection requests are part of the same retainer, because a post with no follow-up goes nowhere.

How do you report it?

A dashboard covering invites sent and accepted, messages, replies and profile views, month by month.

Akara

Want work like this for your brand?

One team across the brand, the feed, the ads and the shoots.

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