SEO & Content
Paid Media
Social Media
Design & Development
Branding
Lead Generation
White Label
Allign
The client
Allign
The work in this gallery is a festive gifting campaign for Beef Jerky Unlimited, a Michigan Made jerky brand, run through the Allign account. It is a character-led series that matches a flavour to the person you are buying for.
- 01How they came inA gifting season and a product range that people find hard to choose between. Too many flavours, no reason to pick one.
- 02What we took onA campaign that solves the choosing problem. Each post is a person you already know, and the flavour that suits them.
- 03How it runsOne template, one voice, thirteen variations. Curved name plate at the top, a short line at the bottom, the packs sitting in the scene rather than pasted on.
- 04Where it standsThe full set ran across the gifting window. The format holds for any season, only the characters change.
The work
12 pieces we made for Allign
12 social media design
Campaign assets13
FormatCharacter-led gifting series
SectorFood
Questions
Asked about this work
What is the idea behind the series?
Every family has the same cast of people. Each post names one of them and puts the right flavour in their hands.
Did you write the lines too?
Yes. Copy and art direction were built together, which is why the joke and the pack always land in the same beat.
Can a format like this be reused?
That is the point of it. The layout system stays and the cast changes with the season.
Allign
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design
The gifting series in full. Thirteen characters, thirteen flavours, one visual system so the set reads as a campaign and not thirteen separate posts.