SEO & Content
Paid Media
Social Media
Design & Development
Branding
Lead Generation
White Label
Everlign
B2BThe client
Everlign
Everlign works with healthcare payers and providers. We build the outreach audience and run the LinkedIn campaign that gets Amit in front of them, and he takes over the moment somebody replies.
- 01How they came inThrough Robert Plush at Health Biotech Partners, alongside AMS and iTAV.
- 02The first audience did not workFiltering by title, geography and keywords like Medicaid and Medicare kept pulling in finance and underwriting profiles, and hundreds of companies had to be excluded by hand.
- 03The fixWe stopped targeting individual profiles and built a curated company list instead, around 1,000 vetted payer and provider companies with the irrelevant sectors cut out. Response rates improved once the list was tailored.
- 04Messaging and handoverA three-step sequence built on the numbers this audience actually cares about, medical loss ratio, operating expense and HEDIS scores. Automated messages first, then Amit is emailed the moment a prospect replies so he answers personally.
The work
2 pieces we made for Everlign
2 social media design
FormatLinkedIn retainer
SectorHealthcare AI
RegionUSA
Questions
Asked about this work
Is the profile part of the work?
Yes. Headline, about section, banner and featured are rebuilt first, because the posts send people straight back there.
How technical do the posts get?
As technical as the audience needs. In regulated healthcare, vague posts get ignored.
How much of his time does it take?
A short voice note a week is usually enough for us to work from.
Everlign
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One team across the brand, the feed, the ads and the shoots.
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Social media design
Profile build plus the posts that run on it. Written in his voice, on the operational problems his buyers recognise.