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The Balance Talk Show, digital marketing client story
Media
What MarketinCrew did for The Balance Talk Show
The Balance Talk Show is a health and motivation podcast in Melbourne, Australia, hosted by Alpa Sonigra and produced with Anand Sonigra. Six episodes were already shot when the engagement started. MarketinCrew runs editing, reels, distribution across YouTube, Instagram and LinkedIn, monthly analytics reviews, and the guest pipeline. Scope covers @thebalancetalkshow only.
MarketinCrew partnered with The Balance Talk Show in Melbourne on podcast editing, short-form video and distribution. Here is a look at the work.
The Balance Talk Show on film
58 films from this engagement. Tap to play.
The challenge
Alpa had already done the hard part. Six episodes were shot, the home studio worked, and guest access across Australia was strong. What was missing was not content. It was a distribution partner who could take the raw footage and do the unglamorous work that compounds: consistent posting, clean edits, a guest pipeline and a monthly look at what actually moved.
What MarketinCrew delivered
We built the output engine around the show. Full episode edits for YouTube, short-form cuts for Instagram, LinkedIn and Shorts, thumbnails and titles, a posting calendar that does not slip, and a monthly review of what each format is doing. Paid amplification comes in only where a specific episode earns it.
The outcome
Fifty eight pieces published in this run alone: eight full episodes with guests including Dr. Martin Refalo, Dr. Stephen McKenzie, Joel Feren, Anju Joham, Johnny Starr, Darren Mansfield, Frank Cahill and Edwin John, and fifty short-form cuts pulled out of them. The show now ships on a rhythm instead of in bursts, and the back catalogue works every week rather than sitting in a folder. Stage two opens the Mumbai guest list ahead of Alpa's next trip.
The Balance Talk Show client story, answered
What did MarketinCrew do for The Balance Talk Show?
We are the production and growth partner. We take the raw episode footage and handle editing, reels, thumbnails, and distribution across YouTube, Instagram and LinkedIn, plus monthly analytics and the guest pipeline.
Do you work with podcasters outside India?
Yes. The Balance Talk Show is based in Melbourne, Australia, and we work with founders and creators across Australia, the US, the UK, Canada, the UAE and Europe. We run hours that overlap your working day rather than only India hours.
Do I need to have episodes already recorded?
It helps, but no. Alpa came to us with six episodes already shot. We can also come in earlier and help shape the format, the setup and the guest list before anything is recorded.
