SEO & Content
Paid Media
Social Media
Design & Development
Branding
Lead Generation
White Label
Band Connect
B2BThe client
Band Connect
Abby McInturf is co-founder of Band Connect, working in rehabilitation and patient outcomes. The work is a LinkedIn personal branding retainer, posts under her own name on rehab data, patient behaviour and clinician workflow.
- 01How they came inA co-founder with a clear clinical argument to make and no consistent place to make it.
- 02What we took onDrafting and publishing on her profile, plus the connection and messaging activity that sits alongside it.
- 03How it runsPosts lead with a patient or clinician observation and end on a question, so the comment thread does as much work as the post. Activity is tracked month by month.
- 04Where it standsLive retainer with monthly reporting on invites, replies and profile views.
The work
3 pieces we made for Band Connect
3 social media design
FormatLinkedIn retainer
SectorRehab and patient care
RegionUSA
Questions
Asked about this work
Who is posting?
Abby McInturf, co-founder. We draft, she approves, it goes out on her profile.
Why the questions at the end of posts?
Comments are where the conversations start. A post that ends flat gets read and forgotten.
What gets measured?
Invites sent and accepted, messages sent and answered, endorsements and profile views, month on month.
More work
More clients like Band Connect
Band Connect
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Social media design
Founder posts on rehab outcomes and patient behaviour, plus the outreach dashboard we report against each month.