SEO & Content
Paid Media
Social Media
Design & Development
Branding
Lead Generation
White Label
INGCO
RetailThe client
INGCO
INGCO is a tools brand sold through a retail and warehouse operation in France. The work is vertical product film shot in the racking itself, with staff in INGCO workwear handling the tools rather than posing with them. Lyon Marketing Co, our French studio, runs the account.
- 01How they came inBoxed tools do not sell themselves in a photo. They needed the range shown in use, by someone who clearly knows the tool.
- 02What we took onVertical product film in store, the social presence, and the paid side that pushes it.
- 03How it runsShot on the shop floor with the racking and the stacked orange boxes in shot, so the setting sells the depth of stock as much as the product does. Branded vest, gloves, safety glasses, a real cut on a real workbench. Unboxing frames hold the box front square so the model is readable.
- 04Where it standsAn ongoing run of product films that reset each time new stock lands.
The work
Campaigns and posters
Vertical product film on the shop floor. Workwear, a hacksaw on a bench, unboxing of cordless kits, stock racking held in frame.
“A tool film works when the hands in it look like they have done the job before.”
Lyon Marketing Co
The work
Photography
Campaign assets9
StudioLyon Marketing Co
FormatVertical, shot in store
Questions
Asked about this work
Who runs the INGCO account?
Lyon Marketing Co, MarketinCrew's French studio in Lyon.
Where was it shot?
In the store and warehouse, with the racking and stock in frame.
What does the account cover?
Social media, brand identity and performance marketing alongside the product film.
INGCO
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