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ISCM India
B2BISCM India
ISCM runs SChainXpo, a supply chain event. The brief was registrations, and at the time sign-ups were going through a Google Form with nothing tracked behind it. We built the marketing around getting people to register and then covering the event itself.
- 01How they came inRegistrations were the whole measure of success, and the existing Google Form could not be pixelled or followed up.
- 02Build the front doorA fast, mobile-friendly landing page with tracking on it, so every registration is a lead you can actually work.
- 03Build credibility firstA month of organic Instagram, posts and reels, covering what the event is, who is speaking and what people get out of attending.
- 04Cover the daysA crew on the ground during the event for live capture, then post-event highlight films, with paid ads on Google and Meta running alongside.
37 pieces we made for ISCM India
18 social media design · 18 carousels · 1 reels & video
Asked about this work
Why does every exhibitor get their own post?
Two reasons. The exhibitor shares it to their own network, which widens the reach at no cost, and a visitor can plan which stands to visit before arriving.
What was the technology ranking?
India's first supply chain technology ranking from ISCM, judged on capability and reliability, innovation and future readiness, and real world execution, released at the 2026 show.
When and where did the show run?
28 and 29 April 2026, Hall 5, NESCO Exhibition Centre, Goregaon, Mumbai. Registration was free.
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Social media design
The full run up campaign. Exhibitor and sponsor welcomes carrying logos and stall numbers, speaker films, countdown posts against the Mumbai skyline, and the launch artwork for the ISCM supply chain technology ranking.