SEO & Content
Paid Media
Social Media
Design & Development
Branding
Lead Generation
White Label
RSA: work by MarketinCrew
The client
RSA
The only call on record for RSA is about video. We produced cinematic video content for their YouTube channel, working through the visual treatment shot by shot and adding an Indian male voiceover to narrate the services.
- 01How they came inA training academy talking to people deciding whether to become pilots, an audience that lives on a phone.
- 02What we took onVertical reels covering the academy, the training and the exam preparation, plus the graphics on top of them.
- 03How it runsPresenters in full pilot uniform, keyed onto aviation backgrounds: an apron at dusk, open sky, an airfield. A subtitle bar sits low in frame naming the topic, such as 'RSA Pilot Training' or 'exam preparation', and the RSA mark holds the top corner. One reel splits the frame to compare online and offline classes.
- 04Where it standsA running set of reels, each one built around a single question a prospective pilot actually asks.
The work
Photography
Campaign assets4
FormatVertical reels
TopicsPilot training, exam preparation
Questions
Asked about this work
What is RSA?
Right Source Aviation, an airline pilot training academy.
What did MarketinCrew produce?
Vertical reels on pilot training and exam preparation, including the keying, subtitle bars and brand graphics.
Who presents the reels?
Pilots in uniform, which is the point. The audience is deciding whether to become one.
RSA
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
Book a call →