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What MarketinCrew did for Silla Paris
Silla Paris is a Paris fashion platform for artisanal and sustainable designers. For its digital debut MarketinCrew built the Instagram presence from zero: editorial content, a curated feed, story templates and a podcast series with founder Shaleen.
The Silla Paris story
Selected work for Silla Paris
Campaign creatives, product shoots and the store. Tap any tile to enlarge.
The challenge
Silla Paris launched in 2023 as a platform for sustainable and artisanal designers, with no digital presence at all. The brand needed an online identity as intentional as its curation: soft, conscious, editorial, and consistent from the first post.
What MarketinCrew delivered
Content creation (listicle-style editorial posts on sustainable fashion, hand-printing techniques and seasonal colours, plus short story-style videos), social media management (a stylised Instagram launch post, a cohesive feed and a monthly content calendar), graphic design (branded templates, stylised listicles and story assets for collection previews) and a podcast series with Shaleen on the power of personal branding.
The outcome
A polished, cohesive Instagram feed that communicates the brand narrative with clarity, editorial content that positions Silla Paris as a rising voice in European slow fashion, and a founder-led podcast that adds a personal dimension to the brand.
Inside the project
Silla Paris is an emerging fashion brand based in Paris, showcasing artisanal and sustainable designers from around the world. To support its digital debut, the brand partnered with MarketinCrew to build a cohesive and refined presence. Through content creation, graphic design, and social media management, we helped lay the foundation for an online identity that feels as intentional as the brand itself. A cohesive Instagram feed ready for growth from day one. Editorial content positioned Silla Paris in Europe's slow fashion conversation. The founder podcast earned listens and shares on Instagram.
Silla Paris client story, answered
What did MarketinCrew do for Silla Paris?
We built the brand's digital presence from its launch: editorial Instagram content, feed curation and a monthly calendar, branded templates and story assets, and a podcast series with the founder.
Where is Silla Paris based?
Paris, France. The work was run by our Paris team.
Was there video in the scope?
Yes. Short story-style videos and behind-the-scenes clips for Instagram, and a podcast with founder Shaleen on personal branding.
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