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Visual Technologies India
B2BVisual Technologies India
Visual Technologies India has spent 30 years supplying and installing broadcast equipment for news and entertainment channels, and has since moved into security and surveillance, enterprise AV, education and solar lighting. They had no active online marketing when we started, so the job is building authority in an industry that traditionally stays quiet.
- 01Where they wereA turnkey business winning work on reputation alone, with nothing catalogued from the last four or five years of projects and no online channel bringing in enquiries.
- 02Cataloguing the workA shared sheet and a form so the technical and sales teams could file project detail and imagery, starting with the big ones like the Delhi CCTV installation.
- 03The monthly rhythmEight to ten posts a month split between educational explainers and project client stories, a newsletter that informs rather than sells, and a festive content bank held ready.
- 04Getting the team behind itA training session on sharing to LinkedIn, then a monthly check on ten key employees so it actually happens instead of quietly stopping.
22 pieces we made for Visual Technologies India
22 carousels
Asked about this work
What does MarketinCrew do for VTIPL?
The social retainer: content and design, working from photography of installed projects.
Why checklist posts?
Because that is how an AV buyer thinks. The post lists what a setup requires and shows a room where it was done.
Why leadership posts on a B2B feed?
A procurement buyer checks who is behind the company. The leadership set answers that in the feed rather than making them hunt.
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Social media design
Sixteen posts in blue and white. Capability explainers set as checklists against photographs of rooms VTIPL has fitted, auditoriums, boardrooms and hybrid studios, plus a leadership set that puts faces to the company for a buyer checking who they are dealing with.