SEO & Content
Paid Media
Social Media
Design & Development
Branding
Lead Generation
White Label
Buno Behen
LifestyleThe client
Buno Behen
Buno Behen is Maithili Chodankar's craft business, connecting artisans with brands. We run the Instagram content for the brand and for Maithili herself, because in this business the founder is the channel.
- 01How they came inPosting had slipped to once a week because every post was a heavy reel. It was not sustainable and it was not landing.
- 02Make it lighterShorter formats and carousels instead of complex reels, produced in batches, so volume goes up and the editing queue stops being the bottleneck. One shared content calendar for sequencing.
- 03Put the founder forwardLow-production storytelling from Maithili, personal posts tied back to the business, and a 20 questions interview series with other craft founders to build the community around her rather than around the logo.
- 04Reuse what already existsPodcast transcripts and recorded client feedback calls cut into carousels that explain how the artisan to brand process actually works, which is the trust piece the business audience needs.
The work
30 pieces we made for Buno Behen
21 social media design · 8 reels & video · 1 carousels
Social assets9
FormatEditorial carousels
SectorCraft and fashion
Questions
Asked about this work
Why carousels rather than single posts?
The subject needs room. A technique or a value chain does not fit in one frame.
Where does the research come from?
From the brand's own practice and the makers it works with. We shape it, we do not invent it.
Is it a sales feed?
No. It is an editorial feed. The credibility is the point.
Buno Behen
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design
Editorial carousels on craft techniques, artisanal brands and the makers behind them. Written to be read and saved, not scrolled.