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Detalea: work by MarketinCrew
Detalea
Detalea is a fine jewellery brand. Diamond and white stone pieces, earrings, bracelets, tennis chains and cocktail rings, with the occasional coloured centre stone.
- 01How they came inA jewellery brand that needed its pieces photographed properly, close enough to show the setting and lit so the stones actually catch.
- 02What we took onThe product and on model photography, and the social crops built from it.
- 03How it runsTwo set ups. Pieces on soft neutral surfaces, sand and stone tones, so the white metal and the stones read cleanly. Then the same pieces on a hand, a wrist or a neck, in natural light, so the scale is obvious.
- 04Where it standsThirteen frames in the archive across product and on model.
Photography
Thirteen frames of fine jewellery. Product shots on neutral sand and stone surfaces so the white metal and the stones stay clean, and on model frames in natural light so the scale of a ring or a bracelet is clear.
Asked about this work
What is photographed?
Earrings, bracelets, tennis chains and cocktail rings, mostly diamond and white stone with occasional coloured centres.
Why shoot on model as well as on product?
A ring on a plain surface shows the setting but not the size. The on hand frames answer the question a buyer actually has.
What is the lighting approach?
Soft and natural, with neutral tone surfaces, so the stones catch without the picture going hard or clinical.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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